BURAYDAH, SAUDI ARABIA — (ARAB NEWSWIRE) —Abdul Latif Jameel Motors and Community Jameel Saudi Foundation officially announced the first winner of the inaugural Jameel Dates Award, Alhajraciyah Organic Farm, during the closing ceremony of the Buraydah International Dates Carnival, held under the patronage of His Royal Highness Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, Governor of the Al Qassim Region.
The Jameel Dates Award, launched by Abdul Latif Jameel Motors and Community Jameel Saudi Foundation as a founding partner, is a prestigious annual initiative in the Al Qassim region. It recognizes excellence in date farming, honors dedicated farmers, and promotes sustainable agricultural practices to enhance overall quality standards.
In recognition of this achievement, the winner received the Jameel Dates Award trophy and the keys to the very first all-new 2027 Toyota Hilux, presented as the grand prize for agricultural excellence, reflecting the deep-rooted connection between the Toyota Hilux and the Kingdom’s agricultural sectors across generations.
The inaugural edition of the Jameel Dates Award focused on registered Sukkari date farms in the Al Qassim region. Participating farms underwent a rigorous and comprehensive evaluation process, which included laboratory testing of date samples, field visits, and assessments against defined technical and organizational standards set by a specialized technical committee to ensure objective evaluation and reliable results. This approach aims to honor outstanding practices and motivate farmers to elevate the quality and safety of date production, thereby enhancing the competitiveness of local produce and supporting the growth of the Kingdom’s date sector in alignment with the goals of Saudi Vision 2030.
All participating farms, which exceeded 50 registered farms, underwent independent and rigorous evaluations overseen by a team of technical experts to ensure integrity and merit-based criteria.
Shahad Nassier, Managing Director of Marketing Communications and Guest Intelligence, at Abdul Latif Jameel Motors, said: “At Abdul Latif Jameel Motors, our role extends beyond providing efficient and diverse mobility solutions; it encompasses empowering local communities and supporting national initiatives, reflecting the goals of Saudi Vision 2030.”
Dr May Taibah, Vice Chairman of the Board of Trustees and Financial Controller at Community Jameel Saudi Foundation, said: ” Community Jameel Saudi Foundation focuses on creating and supporting initiatives that deliver tangible social impact and respond directly to local community needs. Agriculture is deeply intertwined with the heritage and livelihoods of the Al Qassim region; through the Jameel Dates Award, we honor the dedication and sustainable practices of local farmers who preserve this vital tradition for future generations.”
The launch of the Jameel Dates Award during the Buraydah International Dates Carnival represents a strategic synergy between supporting cultural heritage and driving economic empowerment. Through its collaboration with Community Jameel Saudi Foundation, Abdul Latif Jameel Motors continues to reinforce its role as a long-term mobility partner to develop vital sectors and foster sustainable community impact.
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About Abdul Latif Jameel Motors
Abdul Latif Jameel Motors was established in 1955 in Saudi Arabia. It was appointed as the authorized distributor for Toyota in the same year and Lexus in 1989. Guided by the ‘guest first’ approach and Kaizen philosophy, Abdul Latif Jameel Motors is dedicated to establishing itself as the preferred mobility partner, meeting the evolving needs of the Kingdom and its people.
For more information, please visit alj.com and Toyota.com.sa.
Notes to editor:
For further information, please contact Abdul Latif Jameel Motors, media@alj.com and SPA-Saudi-PR@house-of-communication.com
About Community Jameel Saudi Foundation
In 1945, the late Abdul Latif Jameel launched a series of charitable activities and programs, marking the beginning of a long and distinguished journey in philanthropy and community initiatives that has continued for decades. In 2003, the Abdul Latif Jameel Community Service Programs were established, and in 2010, they were restructured into the Community Jameel Saudi Foundation. Today, Community Jameel Saudi Foundation serves as an umbrella organization encompassing numerous developmental initiatives and programs; It aims to develop the Saudi society through a variety of key pillars, including job and income opportunities generation, empowering women, empowering entrepreneurs, social and health initiatives, advancing technology and science, and safeguarding the environment. Since its inception, the Foundation’s initiatives benefited over one million people across the Kingdom.
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